Week One:  Identify Your First 10 Trust Partners & Create Your Invitation Kit

This week’s breakthrough: You’ll stop stressing about where your next patients are coming from and start feeling confident—your community is full of people ready to book. ________________________________________________________________

Week Two:  Master the 8-Part Calm Hour Presentation

This week’s breakthrough: That flutter in your chest melts away. You’ll step into your Calm Hour presentation grounded and sure—your words will land straight in your patients’ hearts, and they’ll know you’re a trusted resource and a gifted healer. ________________________________________________________________

Week Three:  Master the “Good, Better, Best” Outreach Formulas

This week’s breakthrough: Spend just 10 minutes a day on my introvert-friendly outreach, and your calendar will fill itself—you’ll finally see practice-building can be simple (and even fun). ________________________________________________________________

Week Four:  Deliver Your First Calm Hour Experience

This Week’s Breakthrough: You’ll go from “I hope this works” to “I just did it—and it felt amazing!” ________________________________________________________________

Week Five:  Complete System Integration

This week’s breakthrough: you’ll flip the switch on a self-running patient-attraction engine that hums along in the background, bringing in a steady stream of new bookings with zero extra hustle, so you can focus on healing, not selling. ________________________________________________________________

The syllabus

8 Chapters · 44 Lessons

  1. 1

    Introduction to The Trust Engine

    1. (Included in full purchase)

      Welcome and Overview

    2. (Included in full purchase)

      🎥 IMPORTANT...Watch Me!

    3. (Included in full purchase)

      📝 Kickoff Questionnaire

    4. (Included in full purchase)

      📝 Check-In Survey Questions

    5. (Included in full purchase)

      📝 Follow-up Survey Questions

  2. 2

    Week One: Identify Your First 10 Trust Partners & Create Your Invitation Kit

    1. (Included in full purchase)

      Week One: Build Your Trust Network

    2. (Included in full purchase)

      Video 1: Finding Your Trust Partners / Using Spark Sheet PDF (10 min)

    3. (Included in full purchase)

      Video 2: Learn Your Area (13 min)

    4. (Included in full purchase)

      Video 3: Using Google Maps for Location & Inspiration (10 min)

    5. (Included in full purchase)

      Video 4: Personalizing the Calm Hour Invitation

  3. 3

    Week Two: Master the Calm Hour Presentation

    1. (Included in full purchase)

      Forms and Cards - ALL Customizable Materials To Use

    2. (Included in full purchase)

      Overview of the Checklist

    3. (Included in full purchase)

      Calm Hour Blueprint – The 8 Key Components

    4. (Included in full purchase)

      Calm Hour Event Script - Word-for-Word Walkthrough

    5. (Included in full purchase)

      The Trust Builder Formula: Creating Your Calm Hour Event

    6. (Included in full purchase)

      The Calm Hour, Start to Finish: Full Demo Overview

    7. (Included in full purchase)

      Enhancer #1 & #2: Set the Tone, The Deepener and the Intake + Pre-Session Survey

    8. (Included in full purchase)

      Enhancer #2: The Deepener – Box Breathing as a Trust Amplifier

    9. (Included in full purchase)

      Enhancer #3: The Prover – Let the Medicine Speak

    10. (Included in full purchase)

      Post-Treatment Reflection – The Integration Moment - After the Prover, Before the Extender

    11. (Included in full purchase)

      Enhancer #4: The Extender – Continue the Experience, Expand the Reach

    12. (Included in full purchase)

      Enhancer #5: The Cherry – Make a Gentle Offer

  4. 4

    Week Three: Master the “Good, Better, Best” Outreach Formulas

    1. (Included in full purchase)

      Week 3 Overview

    2. (Included in full purchase)

      Documents and Emails - ALL Materials To Use

    3. (Included in full purchase)

      Video One: How we get trust partners attention

    4. (Included in full purchase)

      Video Two: Reaching Out to Trust Partners

    5. (Included in full purchase)

      Video Three: Email Examples

  5. 5

    Week Four: Deliver Your First Calm Hour Experience

    1. (Included in full purchase)

      Documents and Emails - ALL Materials To Use

    2. (Included in full purchase)

      Master Checklist: In & Out of Clinic + Go Out & Create Deals

    3. (Included in full purchase)

      How to Prepare Your Deal: Decisions for a Calm Hour

    4. (Included in full purchase)

      How to Close the Deal: The Cherry at the End

    5. (Included in full purchase)

      Improving Conversion Over Time

  6. 6

    Week Five: Complete System Integration

    1. (Included in full purchase)

      Documents and Emails - ALL Materials To Use

    2. (Included in full purchase)

      Mastering the Follow-Up

    3. (Included in full purchase)

      The Long Game – Staying Consistent

    4. (Included in full purchase)

      Scale with Trust Partners & Consistent Referral Drive

    5. (Included in full purchase)

      Optimize, Reflect & Refine

  7. 7

    🎁 WHAT HAPPENS AFTER THE CALM HOUR?

    1. (Included in full purchase)

      Turning Calm Hour Guests into Ongoing Patients

    2. (Included in full purchase)

      Turning an Intro Offer Into a Long-Term Patient

  8. 8

    Weekly Coaching Call Recordings

    1. (Included in full purchase)

      July 23rd, 2025 - Cohort Meet Up

    2. (Included in full purchase)

      July 30th, 2025 - Cohort Meet Up

    3. (Included in full purchase)

      August 6th, 2025 - Cohort Meet Up

    4. (Included in full purchase)

      August 13th, 2025 - Cohort Meet Up

    5. (Included in full purchase)

      August 20th, 2025 - Cohort Meet Up

Hi, this is Jeffrey...

I’ve been in this profession since 1998, and I can tell you this: acupuncture changes lives. But I also know that far too many people still don’t know what we do—or how much we can help. That’s why, in 2002, I started *Acupuncture Media Works*, and later *AcuDownloads* and *AcuPerfect Websites*—three businesses dedicated to helping acupuncturists like you grow your practice and reach more people. Over the years, I’ve had the privilege of supporting thousands of practitioners all over the world. I’ve faced the same challenges you’re facing now, and I’m passionate about sharing what I’ve learned. I’m excited to share my expertise with you. My goal is to give you the tools, guidance, and support you need to grow your practice authentically and sustainably. I’m compassionate, committed, and ready to roll up my sleeves and help you succeed—let’s do this together.

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